Setting Up Personalized Greetings
3 min readLast updated: February 20, 2026Templates & Editor
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A personal greeting makes all the difference: instead of a generic "Dear Sir or Madam," you can address each recipient individually by name. AutoLetter automatically replaces placeholders with actual customer data during printing.
Open the desired template in the visual editor or, for a PDF template, the template settings.
In the properties panel, find the Greeting section. Enable the option with the toggle.
Enter your greeting text using the available placeholders:
{firstName} -- replaced with the recipient's first name{lastName} -- replaced with the recipient's last nameExamples:
Dear {firstName}, becomes e.g., "Dear Maria,"Dear Mr./Ms. {lastName}, becomes e.g., "Dear Mr./Ms. Smith,"Hello {firstName} {lastName}, becomes e.g., "Hello Maria Smith,"Define the position of the greeting on the letter using X and Y coordinates (in mm). The greeting will be printed at the specified position on the letter.
Customize the appearance of the greeting:
Save the template. The greeting will be automatically generated with individual recipient data during printing.
Only one greeting per template is possible. If you need different salutations for different target audiences, create separate templates.
The following placeholders are currently available for greetings:
| Placeholder | Description | Example |
|---|---|---|
{firstName} | Recipient's first name | Maria |
{lastName} | Recipient's last name | Smith |
Invalid placeholders cause an error when saving the template. Use only the placeholders listed above. Pay attention to the exact spelling including the curly braces.
If no first or last name is available in the imported data for a recipient, the corresponding placeholder is replaced with an empty string. This can lead to awkward results, e.g.:
Hello {firstName}, becomes "Hello ,"Make sure your customer data (from Shopify, Billbee, CSV import, etc.) is as complete as possible. Before launching a campaign, spot-check whether first and last names are correct. A greeting using only {lastName} is often safer, as last names are more reliably present in order data.